» No equivalent event in Europe to easily address the french market
» A successful plan: 250 Exhibitors, 12 exhibiting Categories
» Unique B2B2C concept to meet both professionals and end-users
» Early-year schedule, perfect to showcase your innovations
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1. The best way to address the buoyant and yet complex Verticality market in France
International and set up in France, a tradeshow with no equivalent in the Verticality field.
The rise of Climbing is global and France enjoys an exceptional major site, historical and entrepreneurial legacy.
Due to its diversity, our national ecosystem of Verticality is rich of multiple know-how that we organizers support and value, acting as an unparalleled accelerator for the entire sector.
Certified International Exhibition by Expostat' (an independent certifying body) in each of its editions, the Salon de l'Escalade remains today the one and only International Exhibition in France dedicated to Vertical professionals.
2. Combining assets of a mixed Fair to smartly reach all your targets
Our unique and disruptive B2B2C formula is our real strength.
In our digital era – as the Covid-19 crisis reminded us – events appear to be essential means to experience face to face relationships with professionals: prospects, customers, suppliers and partners.
Fairs combine planned, but also fortuitous and unexpected meetings resulting in valuable surprises, as from the diversity of meetings arise unsuspected opportunities.
On the one hand, since French representatives hardly ever visit international fairs; and since project carriers, sports educators, territorial agents or club managers offices are usually not concerned by purely professional fairs on the other hand, the Salon de l'Escalade - gathering both footfalls (B2B and B2C) – is a meeting providing unique services to its sector.
Finally, as of today's massive use of social networks by every organization in their communication plans, the Salon de l'Escalade appears to be an ideal place to set an interactive experience with your end consumers.
3. The start-of-year: an appropriate timing to showcase your innovations
New anticipated dates to better meet exhibitors' expectations.
The event has been re-scheduled in January to relieve an overloaded autumn schedule for our exhibitors (back-to-school rush, professional tradeshows, sales and general meetings).
Because it gathers an entire sector's stakeholders and focuses attention of media, each tradeshow ensures highlights in communication and innovation issues. Now listed as the first event of the civil year, the Salon de l'Escalade reinforces both its legitimacy and attractiveness.
Finally, January is the perfect month to capitalise both on new resolutions of indoor newcomers and all outdoor sports enthusiasts a few weeks ahead of spring.
4. Seeing and being seen: having an 'address' to be easily found by every actor present
Coming as a visitor is a good idea. Turning to exhibitor mode is a greater one!
Being an exhibitor not only allows you to actively stand out from your competitors, but also let your potential customers canvass you, regardless of the size or target of your organization.
Having a Booth means arousing the interest of decisive visitors you would otherwise come across in the aisles but would inexorably miss, lacking to identify each other's interests.
Because the more diverse the exhibitors, the better the event, we strive to let every actor interested, no matter its size, be able to exhibit.
Each new edition of the Salon de l'Escalade converts visitors into exhibitors, and most of our first-time exhibitors do renew their experience, so why would'nt you?
5. Combine business with pleasure: meet enthusiast in ultra-friendly atmosphere
Passion is what matters and federates our key characters.
It attracts our general public visitors, obviously, along with the vast majority of reps present on each Booth, most of whom are also regular climbers!
It turns a professional action – to exhibit – into a friendly and warm experience, in every way valuable to ultimately optimize your return on investment.
It can move mountains, bringing together dedicated contributors to its cause, acting like a source of unsuspected opportunities.
It is – finally – what drives us as organizers, making this adventure possible!
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1. I WANT TO EXHIBIT, HOW TO PROCEED?
Booth reservations open as of May 13. As a first step, you can request access to your Exhibitor Account at any time. This online private account allows you to: assess your exhibition costs, proceed with your booking online (with or without potential Co-exhibitors), register your brand/company in the Exhibitor's directory and proceed with logistics and access issues.
2. WHAT IF I WANT TO SHARE MY BOOTH WITH ANOTHER EXHIBITOR?
Sounds like a great idea! As you can read here, doing this will both cut your exhibition costs and limit the staff needed on D-day. To proceed, create the Main Exhibitor account, choose the booth configuration to be shared, and state your Co-exhibitor(s). The resulting pooled booth, showing complementary and non-competitive supply between its various stakeholders, will be highlighted and have greater footfall. If you'd like to share a booth but have not yet targeted potential co-exhibitors, please let us know and assist your quest by submitting relevant alliances!
3. IS BOOTH BOOKING STILL POSSIBLE AFTER OCTOBER 18?
Booth booking is theoretically still possible until end of November. However, reservations made after September 13 are subject to floorspace availability and booths/options fees will be increased by 10% (15% after October 18) due to last minute organization issues. If you consider exhibiting but require extra-time in your organization process, please notify us quick in order to lock low booking fees.
4. WHAT IF THE EVENT HAD TO BE CANCELED?
In the event of a health hazard preventing us of maintaining the show under acceptable conditions, your booth and options fees would be fully and automatically refund. In that case, registration fees only would retained (€ 420 excl. tax per Exhibitor/Co-exhibitor).
Note: this occured in 2020; We then did cash back all our Exhibitors in accordance with this commitment, still maintaining in return relevant and varied communication and referencing actions in recognition to their initial participation commitment. Their renewed presence since 2021 revealed their high level of satisfaction in this regard.
5. WHERE CAN I CHECK THE FLOORMAP?
The booths layout is totally renewed every year according to the number and nature of booths booked and along with a set of specific constraints (configuration, vicinity with partners or climbing walls, and so on). The 2025 floormap will be unveiled on November 17 2024 in your Exhibitor Account.
6. HOW MANY BADGES AND INVITATIONS CAN I EXPECT ALONG WITH MY BOOTH?
Each Booth configuration includes a specific set of Badges and Invitations (for details, connect to your Exhibitor Account).
Your Staff Badges quota must be edited directly from your Exhibitor Account, free of charge before Friday 13 of December (invoiced after this date).
The Invitations supplied – depending on your booth size – are valid for one person and one day. They can be retrieved from your Exhibitor Account. If needed, you can order additional Invitation Packs at a preferential rate for your network.
7. IS IT ALLOWED TO SELL PRODUCTS IN THIS EVENT?
Many visitors expect to benefit from preferential rates to buy product when visiting the Show. We thus strongly advise Exhibitors willing to either optimize their return on investment or promote their products/services to sell stuff. Keep in mind that start-of-year period is great for climbers willing to renew their gears!
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Pooling a Booth is a smart way of exhibiting at the Show, a service we provide since the first edition!
By choosing from non-competititive Co-exhibitors but rather complementary service offering, you will promote efficiently your very core-businesses, e.g.
- Pop-up store + Technical equipment Manufacturer
- Holds Shaper + Walls Designer/Fitter
- Tour Operator + Hosting Company
The benefits of sharing a booth are many:
Start now: play as a team!
Depending on your status, proceed either way:
Please contact us for any questions!
Back to top / Retrieve your Exhibitor Account credentials
1. SPREAD THE WORD ON VERTICAL-FEED
Post articles on Vertical-Feed in seconds, inspired from your Press Release. Then share it easily on social networks.
Perfect for revealing new products, highlight product innovations, unveil collections or promote on-your-booth activations.
Add pictures and url to your pages. Send your customers and/or end-users intivations show up on your Booth for testing or presentation issues.
Note: publishing on Vertical-Feed is free and unlimited, but yet only allowed to our Exhibitors.
2. ENHANCE YOUR LOCAL VISIBILITY
Choose between various advertising solutions we provide either before, during or even after the Event.
Print/web ads, sponsorships, social network relays / official website / newsletters... What's your favourite?
Please let our team know prior to your arrival if you want interviews done on your Booth.
Interested? Ask for our 2025' Communication Pack!
3. HAVE A STAND OUT BOOTH
Grab the wow effect from visitors amazed by your Booth design, and get their vote for the most beautiful booth award!
A great way to improve footfall on your Booth is to deploy an animation, demo, competition or a time with your athlete's team.
Share ephemeral promotional offers on your products catalog to increase your ROI.
Take an opportunity to engage your visitors by recording their contact details for further contact.
